Zachęta Magazine

We were approached by Zachęta, National Gallery of Art, which is the oldest art gallery in Warsaw, the capital of Poland, to help them turn their print magazine into a digital publication.

Zachęta is an institution of public good and it is its mission to be accessible. That is why we decided to do the design with a minimalist approach, focusing on making the website as transparent as possible. We also used only free fonts, so that without any costs the design could be developed or transmitted to other communication by Zachęta.

Additionally we prepared animations promoting the digital gallery in the physical space of Zachęta.